蛍-ほたる-本店

[Enjoy Ehime's local specialties and fresh seafood in a private room kaiseki meal for adults]

5500 yen to 7000 yen

We offer all-you-can-drink kaiseki courses that can be used for a wide range of occasions, from business entertaining to banquets.The ever-popular "Heike Hotaru Kaiseki (5,500 yen)" offers a well-balanced selection of dishes, from creative Japanese cuisine to carefully selected meat dishes and seafood, all expertly prepared by our chefs.With our private rooms that exude a wonderful atmosphere and our colorful cuisine, we will help you create a memorable and memorable banquet.

[Be amazed by the thick slices! Our restaurant's proud and luxurious sashimi platter]

1200 yen ~

Our sashimi is made with fresh seafood sourced every morning and served in surprisingly thick slices.With just one bite, you'll directly experience the fantastic crunchy texture and the rich, savory flavor of the sea that fills your mouth.Please enjoy our proud creations, which showcase the craftsmanship that brings out the best in the ingredients, along with your favorite local sake or other beverage.

[Including Uwajima sea bream rice, we offer a wide variety of exquisite dishes using Ehime's local specialties and seasonal ingredients.]

1400 yen

Perfect for sightseeing in Matsuyama or for entertaining guests from outside the prefecture.Popular dishes include "Uwajima Tai-meshi," which features thinly sliced fresh sea bream mixed with a secret special sauce and rich egg yolk, served generously over freshly cooked rice, as well as jakoten (fried fish cake) and other exquisite dishes made with local seasonal ingredients.This lineup is designed to give customers from far away a real sense of what makes Ehime special.

Located right on Ookaido Street! Enjoy creative Japanese cuisine crafted by skilled artisans right in the heart of the city.

Our kaiseki cuisine is not only delicious, but we also want you to enjoy its presentation. We offer a variety of dishes, from Western-style dishes adapted to Japanese cuisine to regional specialties, so that customers of all ages can enjoy it! [Just a 1-minute walk from Ookaido!] We also have an all-you-can-drink option.

The sashimi platter is a must-order! We're confident in its quality.

We regularly offer new recommended dishes that appeal to all five senses, from the taste to the presentation, using simple ingredients!! 2-hour all-you-can-drink courses are available from 5500 to 7000 yen!! Perfect for business entertaining and company banquets! [Matsuyama Izakaya, Private Rooms, All-you-can-drink, Business Entertainment, Japanese Food]

Our pride and joy: Assortment of fresh sashimi

1200 yen ~

Enjoy a luxurious selection of fresh, seasonal fish nurtured by the seas of Ehime.A dish that is a feast for the eyes as well as the palate, with its vibrant colors.

Grilled Hokkaido Atka mackerel

980 yen

The fatty striped Atka mackerel is grilled to a fragrant aroma and then dried overnight to bring out its flavor.

Crab cream croquette

850 yen

The rich flavor of the crab and the thick white sauce melt in your mouth, creating a rich taste that will make you fall in love.

Salt-grilled salmon belly

¥ 680

A limited edition item!

Seafood Carpaccio

1200 yen

The fragrant dressing and fresh fish create a Seto Inland Sea-like sensation in your mouth.

Plum crystal, Shark cartilage with plum paste dressing

700 yen

A small dish perfect for sake lovers, featuring the delightful combination of the crunchy texture of shark cartilage and the tartness of pickled plum paste.

A rare delicacy! Crab miso

800 yen

A rich and flavorful delicacy that captures the essence of crab.I'll be there to accompany you on nights of conversation and drinks.

Broiled marinated cod roe

¥ 780

This is a masterpiece whose fragrant flavor is enhanced by roasting.The spicy and smoky aroma is addictive

Firefly squid marinated in seawater

600 yen

A sake snack that glows mellowly, like marinated firefly squid shining in the night.

Jakoten

550 yen

A fluffy deep-fried Ehime specialty.Savor the local flavors

Small sardine cutlet

500 yen

Crispy on the outside and fluffy on the inside.A popular fried dish that brings out the flavor of small sardines.

We have a variety of fresh fish sashimi and carpaccio that changes daily.

1100 yen ~

We have a variety of seafood available daily, including sea bream, coastal fish, salmon, Spanish mackerel, bonito, octopus, and Spanish mackerel.

Grilled yellowtail jaw with salt

950 yen

The fragrantly grilled yellowtail collar is a luxurious dish that highlights the deliciousness of its fat.

Red sea bream head boiled in a broth and various grilled fish

700 yen ~

Seared domestic beef

1450 yen

The aroma of grilling and the delicious flavor of lean meat with a special sauce!

Spicy grilled domestic beef offal

1200 yen

Hotaru's recommended item! It goes well with draft beer!

Homemade Chicken Nanban

¥ 750

Hotaru's signature moist finish, perfectly combined with sweet vinegar and pickled tartar sauce

Stir-fried chicken gizzards with salt

700 yen

The crunchy texture and savory salty aroma are addictive, making this a new staple snack to enjoy with drinks.

Deep-fried young chicken

¥ 650

A classic dish marinated in garlic and soy sauce

Deep-fried chicken breast with three kinds of cheese

¥ 680

This Japanese-style cheese dish features chicken breast stuffed with three kinds of cheese and deep-fried until crispy.A perfect balance of richness and lightness.

Grilled Japanese Black Beef Chef

1980 yen

A rewarding dish that lets you taste the delicious flavor of meat straight away.The fragrant grilled surface and juicy inside are irresistible.

Grilled bacon

¥ 650

Thick-cut bacon grilled to perfection, this is an irresistible dish that will whet your appetite.It pairs perfectly with beer.

Beef skirt steak hot plate

1100 yen

Limited quantity.Juicy beef skirt steak served on a hot iron plate.Finished with a rich sauce

Grilled chicken diaphragm with aromatic spices

800 yen

The chicken diaphragm, finished with a flavorful sauce, has a robust taste that pairs perfectly with drinks.Its appeal lies in its perfect balance of tenderness and savory flavor.

Assorted fresh fish tempura

1400 yen

A luxurious dish of large shrimp and fresh seasonal fish.A blessing from heaven shared by two people

Deep fried oysters

850 yen

Large, plump oysters from Hiroshima, lightly fried to a crisp.A classic flavor with a rich, milky taste.

Juicy xiao long bao!

700 yen

Juicy and piping hot, enjoy it in one bite.Hot dim sum that pairs perfectly with beer

Deep fried octopus

700 yen

Crispy on the outside and soft and chewy on the inside.Deep-fried octopus, a classic dish you'll want to order without hesitation

Boiled beef stew

¥ 750

A dish overflowing with kindness, born from time and effort.Enjoy the delicious flavor that permeates the dish.

Crab miso tempura

900 yen

A delicacy featuring rare crab miso generously wrapped and deep-fried.Crispy on the outside, rich on the inside

Broiled egg leaf

¥ 680

Grilled stingray fins.A delicacy for connoisseurs, whose flavor intensifies with every bite.

Dashi-wrapped egg

700 yen

After serving, the fluffy, artisan-made omelet is carefully rolled up and flavored with dashi.

Sake Steamed Clam

500 yen

The delicious flavor of plump, steamed clams is concentrated in this dish.A dish that soothes the soul

Deep-fried eggplant soaked

500 yen

A classic product that has been thoroughly infused with dashi stock.Moist and delicious even when chilled

Fresh fish nanbanzuke

500 yen

The restaurant-style flavor creates an exquisite balance of sourness and sweetness.

Shirasu (baby sardines) with grated daikon radish and ponzu sauce

500 yen

For when you want something refreshing.A light and refreshing combination of whitebait and grated daikon radish.

Adult potato salad

550 yen

A Japanese-style potato salad with pickles hidden inside to add texture

MoroQ

450 yen

Cucumbers served with local miso paste have a simple flavor that makes the most of the ingredients.

Stiffness

450 yen

The crunchy texture and refreshing wasabi flavor make this a perfect small dish to go with sake.

Freshly boiled edamame

450 yen

Served piping hot.The sweetness and aroma of freshly boiled beans

Squid salted fish

500 yen

A dish perfect for drinkers, with a strong salty and fermented flavor

Chilled tomatoes

480 yen

A classic choice when you want something refreshing.A refreshing dish whose sweetness is enhanced when chilled.

cold tofu

400 yen

A dish that relies on the ingredients.Enjoy the smooth tofu with condiments.

Firefly Seafood Salad

880 yen

Shrimp, scallops, and squid with a refreshing green shiso dressing!

Japanese-style salad with tofu and bonito flakes

¥ 750

A classic Japanese salad featuring moist tofu flavored with bonito flakes.

Bacon Caesar Salad

880 yen

The fragrant, thick-cut bacon, along with the vegetables, enhances the overall satisfaction.

Uwajima live sea bream rice

1400 yen

This local delicacy involves dipping fresh red sea bream sashimi in a secret soy sauce and egg yolk, then topping it generously on freshly cooked rice.

Mini Tendon

¥ 760

Finally, a slightly luxurious finale.Savory tempura on steaming rice

Delicious dashi broth chazuke

500 yen to 650 yen

Pour in a gentle broth for a smooth taste.Available in three varieties, with ingredients to suit your mood.

Whitebait rice bowl

¥ 750

A light rice dish topped with plenty of fluffy boiled whitebait.

rich catalana

480 yen

Vanilla & chocolate ice cream

350 yen

The second floor features private rooms with sunken seating, perfect for business entertaining and meetings.Because you can stretch your legs and relax comfortably, you won't get tired even during long banquets, and conversation will flow more naturally.Enjoy a truly relaxing and wonderful time, accompanied by the warm hospitality of the proprietress and staff.

Stepping inside, you'll forget you're in Matsuyama, as you'll find yourself in charming cobblestone pathways and a warm, modern Japanese space reminiscent of a Kyoto townhouse.We have 14 fully private rooms available for small groups, allowing you to enjoy your time without worrying about other guests.It's perfect for special business entertaining or important celebratory dinners.

For large company parties or group trips, we recommend renting out the entire third floor.For groups of 30 to 40 people, you can enjoy a cohesive banquet in a loft space reminiscent of a Kyoto riverside terrace.By using large screens as partitions, we can also provide semi-private rooms for small groups.

A creative Japanese restaurant for adults in Nibancho

We can accommodate banquets for up to 40 people, as well as private rooms for two people.We also have a wide selection of Ehime's local cuisine and local sake, making us a great place to host local gatherings or to entertain tourists.A completely private Japanese space tucked away in the depths of Nibancho.The warmth of wood and the aroma of charcoal envelop you in this sophisticated hideaway for adults, combining tranquility and sophistication.

Hotaru will continue to be a friendly store.

We will treat your special meal with attentive service and a high-quality atmosphere.Our completely private rooms and creative Japanese cuisine are popular for business entertainment, anniversaries, and family dinners.[Established in 2007] We look forward to welcoming you to our store, remembering the experience we have gained from operating in this location and the gratitude we feel for you.

テーブル4名様 × 8

Open up the main hall and use a giant screen for privacy! [Semi-private rooms]

テーブル16名様 × 1

Semi-private room with sunken seating for up to 16 people

テーブル20名様 × 1

Table seating for up to 20 people [semi-private room] (maximum 22 people)

個室14名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

[2F] The private room with a sunken table (up to 16 people) accommodates up to 14 people and is ideal for medium-sized company banquets, business meetings, and introductions.This spacious private room features a sunken table where you can sit comfortably.

個室6名様 × 3

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  禁煙

[1F] We have three private rooms with table seating available for 2 to 6 people.The warm, modern Japanese space, inspired by traditional Kyoto townhouses, is perfect for anniversary dates with your loved one or small get-togethers with friends.

個室30名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

Private rooms with sunken tables available for 16 to 30 people. *Rooms can be arranged according to the number of people.

個室6名様 × 3

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

We offer services tailored to each occasion, whether it's a celebration, business meeting, or banquet.

個室8名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

Popular private table rooms available for up to 8 people.

個室6名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

Our restaurant's second floor consists entirely of private rooms with sunken tables (horigotatsu).

個室12名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

We have a variety of popular private rooms with sunken tables (horigotatsu) that can accommodate 2 to 26 people.

個室26名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

We have a private room with a sunken table that can accommodate up to 26 people.

個室12名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

Private room with sunken seating for up to 12 people (maximum 14 people)

個室12名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

Private room with sunken kotatsu table! Up to 12 people.

個室10名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

Private room with sunken seating for up to 10 people (maximum 12 people)

カウンター1名様 × 4

Please enjoy the conversation at the counter.

掘りごたつ個室6名様 × 1

• 個室タイプ

  完全個室（壁／扉あり）

• 禁煙・喫煙

  喫煙

We have various private rooms available for parties of 2 or more.

貸切40名様 × 1

• 貸切タイプ

  フロア

• 人数

  着席のみ

• 禁煙・喫煙

  喫煙

[3F] This loft space, reminiscent of a Kyoto riverside terrace, can be reserved for up to 40 people and is perfect for company year-end and New Year parties, farewell and welcome parties, group trips, and other gatherings where you want to foster a sense of unity.

[Excellent location, just a 4-minute walk from Okaido Station] Located in a very convenient location, just a short walk from Iyo Railway Okaido Station, with excellent access to major nearby hotels, Dogo Onsen, and Matsuyama Castle.Whether you're an important guest visiting for the first time or a tour group from outside the prefecture, you can easily find your way to our restaurant without getting lost.

Head towards Sanbancho from Nibanchō Street along Ōkaidō → Turn left at Miraizaka, then 20m in front of Sushimaru.

The shop is decorated with various elements that express Japanese aesthetics.

Creative Japanese cuisine featuring seasonal ingredients

Creative Japanese cuisine full of aroma and color.We lovingly offer exquisite Japanese dishes featuring fresh, seasonal seafood sourced every morning and local cuisine.

A private, adult hideaway

A completely private room tucked away in the back of Nibanchō.We can accommodate banquets for up to 40 people, as well as private room service for just two.A moment of quality

With a spirit of hospitality

Today's hospitality is about tranquility, fragrance, and color.For entertaining clients, anniversaries, and celebrations—Hotaru will dedicate herself to providing the best service.

Our pride and joy: Kaiseki course with 120 minutes of all-you-can-drink.

We offer a variety of banquet courses featuring plenty of locally sourced Setouchi seafood and seasonal vegetables, tailored to your budget and purpose.

Large group banquets with exclusive use of the 3rd floor.

For large banquets with up to 40 people, we recommend renting out the entire 3rd floor, which features a loft reminiscent of a riverside terrace in Kyoto.

Equipped with 14 private rooms in total.

We offer a variety of private rooms that are perfect for small groups of two to large groups, and are ideal for everything from business entertaining to sightseeing and group bookings.

A different space right after entering from the entrance ...

The heart of Japan: We value "Japanese"

Various decorations create a different space

We will provide you with a receipt and invoice for the system.

The passage on the 2nd floor has a cobblestone atmosphere with a Kyoto atmosphere.

A different space right after entering from the entrance ...

These girls are also waiting

We have started selling message plates! Reservations must be made 2 days in advance/1,000 yen each

Also pay attention to the decorations in the store specializing in Japanese style!

We accept various cards and cashless transactions!We use a tray for cash transactions.

In order to provide our customers with a comfortable dining experience, we ask for your cooperation in separating smoking and non-smoking areas.

We have a variety of message plates available.

We have a variety of message plates available.

We have a variety of message plates available.

We have a variety of message plates available.

We have a variety of message plates available.

Drinks with meals are also important.

Drinks are also important for a delicious meal.We are waiting for you with our carefully selected lineup.

Drinks for everyone, from young to old

We have a wide selection of Ehime sake, plum wine, shochu, and more.

We stock a wide range of local products, including Ehime local sake, Ehime shochu, and Ehime whiskey.

550 yen ~

We have famous sake!

550 yen ~

Cheers with your precious friends!

2200 yen

All-you-can-drink items are available!